![]() Business has a unique and powerful capacity to integrate social innovation and economic value. Practiced well, leading with purpose can be a critical element of a sound competitive strategy. 1Ĭorporate purpose strategy is good business strategy Business leaders can protect their company’s future success by adopting strategies to solve the problems of people and planet profitably-and not profit from causing such problems. A company’s purpose is the role it serves in society connected to long-term value, including the differentiated needs it addresses for all its stakeholders. ![]() ![]() But we believe companies that truly lead with purpose have demonstrated that purpose can be a core driver of value creation for a company-a future-proofing strategy in a bear market, as well as a way for thriving companies to return some of the value they capture to society.īut how should companies connect purpose with business strategy? How should they ensure that purpose investments drive tangible value for shareholders? How should they measure the impact? How should they communicate purpose-driven efforts in a credible and compelling way to consumers and investors alike?Įvery company has a purpose beyond profits, and that purpose differentiates a company from its peers. Critics argue that sidebar efforts are exercises in hypocrisy for most large corporations. Skeptics might say that leading with purpose is a luxury reserved for companies in a bull market.
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